Early childhood educators in discussion.

A Step-by-Step Guide to Starting a Preschool or Childcare Program 

The demand for quality early childhood education has never been higher, and if you’ve been considering starting a preschool or childcare center, there’s no better time than now to take the leap. Whether you’re driven by a passion for meaningful education or a desire to fill a gap in your community, opening a program that serves young children is a journey that is both challenging and profoundly rewarding. In this guide, we’ll walk you through the essential steps for starting a program that will not only flourish but also enrich the lives of young learners.

Step 1: Assess Your Readiness

Opening a preschool or center requires a unique blend of passion, patience, and business acumen. Before taking the plunge, it’s crucial to evaluate if this venture aligns with your personal and professional goals. You must possess a deep-seated passion for early childhood education, the capability to manage a business, and the qualifications—or the means to hire qualified staff—to meet your state’s licensing requirements.

Step 2: Conduct a Needs Assessment & Craft a Business Plan

Understanding your community’s needs is the cornerstone of a successful preschool or daycare program. Research the number of young families in your area, existing childcare options, the specific needs for certain age groups, and the prevailing market rates. Utilize resources like your local Child Care Resource & Referral agency and the U.S. Census Bureau to gather data. With this information at hand, construct a comprehensive business plan that addresses all aspects of your programming, from startup costs to curricular frameworks.

Step 3: Prepare Your Facility

Select a location that is accessible, safe, and conducive to learning. Ensure compliance with zoning laws and licensing guidelines. Create a warm and inviting atmosphere with child-friendly furniture, educational toys, and ample safety equipment. Remember, the physical environment plays a pivotal role in the learning process for young children.

Step 4: Develop an Engaging Curriculum

Your mission statement should be reflected in your curriculum, balancing the fine line between academic readiness and the promotion of learner dispositions. Consider adopting or developing a curriculum that emphasizes play-based learning, and don’t be afraid to explore innovative educational philosophies that cater to the diverse needs of young children.

Step 5: Assemble a Qualified Team

The strength of your preschool lies in the quality of its educators. Hire staff who not only meet the necessary qualifications but are also aligned with your program’s philosophy and values. Ensure all staff members are equipped with up-to-date safety and health training certifications.

Step 6: Choose the Right Tools and Services

Leverage modern tools to streamline operations, from billing systems to parent engagement platforms like Educa, which facilitate communication and foster a sense of community.

Step 7: Strive for Quality Ratings or Accreditation

Participate in your state’s Quality Rating Improvement System (QRIS) to gain credibility and demonstrate your commitment to high standards. Consider seeking accreditation from esteemed organizations like the National Association for the Education of Young Children (NAEYC) to stand out as a leading provider.

Step 8: Market Your Program Effectively

With your curriculum and team in place, it’s time to showcase your preschool or daycare center to the community. Develop a strong online presence with an informative website and active social media profiles. Local marketing efforts can include partnerships with community centers and health care offices, as well as hosting open house events to introduce your facility to prospective families.


Starting a preschool or childcare center is a significant undertaking that can make a lasting impact on your community and the field of early childhood education. By following these steps and committing to continuous improvement and innovation, your setting will not only be a place where children can grow and learn but also a testament to your dedication to shaping future generations.

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